Here's exactly how we work, and why it's different.
Most people who build products waste the first 3 to 6 months building the wrong thing. Not because they're not smart. Because they didn't have someone willing to challenge them before they started.
This is how Inc108 works.
Step 1: We challenge your idea.
Before we talk about technology, timelines, or budget, we challenge your idea. We ask the questions your team might not ask. We look for the gaps in your market assumption, the risks in your business model, the edge cases in your audience definition.
If your idea holds up under pressure, it's worth building. If it doesn't, we'll tell you. And we'll help you find the version that does.
Step 2: We define what to build.
Most dev shops ask for your spec. We help write it. We map your audience, your core use cases, your differentiators, and your go-to-market. We define the minimum product that proves the most important assumption, so you don't over-build on an unvalidated hypothesis.
Step 3: We build it.
We build with modern, pragmatic technology. No over-engineering. No unnecessary complexity. No junior handoffs. We build what matters, we skip what doesn't, and we move fast without creating debt that slows you down later.
Step 4: We grow it.
Building is the easy part. We don't hand you a product and walk away. We stay engaged through launch, through the first user feedback cycle, through the first marketing push. We measure what matters and we iterate until the numbers move.
Frequently asked questions
Is Inc108 a dev shop?
No. A dev shop waits for your spec and builds against it. We challenge your idea first, help define what to build, and stay accountable to the outcome, not just the delivery. The process above is the difference.
How long does the process take?
Typically 8 to 16 weeks from first conversation to live product, depending on scope. The validation and definition phase (steps 1 and 2) usually takes 2 to 3 weeks. Build takes 4 to 10 weeks. Growth is ongoing.
What does it cost?
We work on a fixed project fee, scoped after the definition phase. No hourly billing. No surprise invoices. After launch, clients can continue on a monthly retainer for ongoing growth and iteration.